8 steps for a digital marketing strategy that drives sales

The digital revolution has leveled the game when it comes to winning in marketing. It is no longer necessary to have a large marketing budget to increase your sales.

With the right digital marketing strategy and an understanding of all the latest digital marketing tips and tricks, you can reach your audience, drive traffic to your website and optimize conversions, no matter how limited is your budget.

But you cannot expect to succeed in digital marketing without a solid plan. Digital marketing is more than writing a few blog posts and creating random posts on social media platforms. You need to be strategic to prepare your business for success and ensure that your valuable time and resources are not wasted.

Quick conclusions:

  • Being methodical and strategic with your digital marketing efforts will prepare you for success.
  • Don’t try to do to all at once – choose some strategies and channels to focus your efforts.
  • Automation and optimization are essential to get the most out of your time and resources.

1. Define your goals

It is impossible to measure your success without having the right goals in the first place, so set yourself up to set some concrete goals and with limited time.

Each company will have different goals and should have a mix of short, medium and long term goals. For example, one of your short-term goals could be an increase in your Facebook followers to a specific number, while a long-term goal may be to rank in the top position of the search engine for a specific keyword.

Make sure your digital marketing goals are set with the company’s general guidelines. All the companies in the world want to increase sales, but for this to become a reality they need to be aligned with some other strategic goals, such as increasing the lifetime value of each customer (LTV) and creating brand awareness.

2. Know your audience

The next step is to really understand your audience do thorough research – who they are, as well as their wants and needs.

Just as you cannot create a digital marketing strategy without goals, you cannot expect to be successful without having a clear picture for who you are marketing too.

Creating buyer personas for each of your target markets can be a useful exercise to get to know your audience better. In this process, several data sources are used to research your audience (social media and web analysis, CRM and customer surveys) to build a clear image of a typical customer in each of your target markets.

By bringing together everything we know about a specific audience in a single person, we will have a better perception when you are creating marketing content, where our efforts will be focused on a certain profile.

3. Take a look at your assets

To succeed in digital marketing is to build assets. In the real world, your business assets may include office buildings, computer hardware and vehicles. In the digital world, your assets include your website, social media accounts and any type of content you have already created online.

Most companies will already have at least some digital assets unless they are new and didn’t create any until the moment. To get the best results as quickly as possible, you need to get the most out of these assets.

Start cataloguing exactly everything you have. This includes taking a look at your website traffic, your email contacts, social media accounts and followers, and all content assets on your own website and on other websites, including blog posts, infographics, e-books, videos or any other type of digital content.

When you have a complete view of the digital assets you already own, you can make the most of them by redirecting existing content to new content (such as turning a video into a blog post or vice versa) and working to increase traffic to your site and followers on social media networks.

Use what you already have – there is absolutely no need to start from scratch, even if you haven’t had much success with your digital marketing so far.

4. Choose your marketing channels according to your strategy

There are so many digital marketing strategies, and even the biggest companies don’t address them all.

It is best for you to choose some strategies to focus your efforts and as your online presence grows, you can always expand to other areas.

Some examples of digital marketing channels that you may want to choose as part of your overall strategy include:

  • SEO (search engine optimization)
  • Content Marketing
  • SEM (search marketing) and PPC (pay per click)
  • E-mail marketing
  • Social Media Marketing
  • Video Marketing

Likewise, you need to make the most of your resources, choosing only the right channels focus on should be a decision to make, in order to concentrate efforts, increase quality and measure effectively.

Instead of trying to increase your presence on social media in many platforms as possible, choose only a few (for example, Facebook, Instagram and Twitter) and focus your efforts on growing these marketing channels.

5. Establish a Plan for your content

Whatever digital marketing strategies and channels you choose, you will need content.

When creating your buyer personas, you must have already started to build an idea of ​​the kind of content that can help your audience meet their needs and exceed their goals.

When cataloguing your existing digital assets, you may have already identified some content that fits that description. You can now expand and improve this content, as well as fill gaps in the market.

Your content should work in two ways:

Be useful to your customers and audience

Promote your brand and generate conversions and sales

However, you should always prioritize the needs of your customers and audience when it comes to creating content. Sales and conversions will come naturally when you shift your priority to creating real value.

6. Define your promotional strategy

Creating great content is only half of the content marketing equation. To be successful in digital marketing, you will also need to promote that content.

This is where you use the digital marketing strategies and channels chosen in step 4 to drive more traffic to your content assets.

For example, when posting a new blog post, you can post it to your social media channels and include it in the next email in your newsletter. Make sure you’re promoting each content you produce and don’t forget to promote the older content as well.

7. Automate your work

If you think that all this is a lot of work, you are on the right path! However, you can save a lot of time and make the most of your resources by using marketing automation to streamline your workflow.

Marketing automation platforms can remove many repetitive tasks from your task list so that you have more time to focus on building relationships and strategic planning.

For example, you can automate a lot of your social media activities, such as scheduling content by posting it only once on your main channel and then combine this with some piece of software to spread the content all over the other channels. You can also automate your email marketing by creating a sales funnel specifically for it.

Automation allows you to personalize your marketing communications and optimize your messages for the best results

8. Measure and optimization

The final part of your digital marketing strategy is also one of the most important aspects of the process.

It is vital to ensure that you are measuring the success of your campaigns regularly by making adjustments and changes to optimize your results.

Keeping an eye on the interaction of your audience, conversions and traffic numbers will provide valuable information to refine your content strategy. This information will allow you to create more successful content in the future.

If you are ready to receive more traffic on your site with consistently high-quality content, come and see our services. Ask for a free audit and understand what may be missing from your strategy. Get started today – and ensure more traffic and leads for your business.

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